Justin Hoffman

Justin Hoffman, the founder and owner of Blackbird Digital, is a proud born-and-raised North Idahoan with a deep passion for marketing and design. Growing up on the Coeur d’Alene Indian Reservation, Justin graduated from Lakeside High School as a 4-sport athlete, excelling in football, while simultaneously earning his A.S. in Mechanical Engineering from North Idaho College. His commitment to education continued at the University of Idaho, where he earned three degrees: a B.S. in Business Marketing, a B.F.A. in Studio Art – Graphic Design, and a B.A. in Studio Art – Experience Design.

Justin’s journey into the world of creative strategy was inspired by his family’s entrepreneurial spirit in the building industry where he discovered his true passion lies in helping businesses build meaningful identities through innovative design and coordinated marketing efforts. After serving as Marketing Director and Creative Director for a prominent regional agency, he founded Blackbird Digital on April 20, 2020, evolving years of freelance work into a boutique agency. Specializing in branding, hand lettering, web development, strategic creative solutions, and digital marketing, Blackbird Digital has become known for elevating businesses with impactful design and storytelling. Using these methods combined with stellar customer service, Blackbird’s goal is to rekindle trust between small businesses and the advertising industry.

In 2022, Justin’s contributions to his industry and community were recognized with the Kootenai County Young Professionals’ Top 30 Under 40 award. Outside of his work at Blackbird Digital, Justin is an avid vinyl record collector, horror movie enthusiast, and fan of punk rock and heavy metal music. He also enjoys restoring project cars and referees high school football and basketball, staying connected to the game he loves.

Through Blackbird Digital, Justin blends his artistic talents, strategic thinking, and passion for design to help businesses thrive. Whether crafting a brand’s identity or creating a standout marketing campaign, Justin is dedicated to delivering results that make a lasting impact.