Inspiration for your business can be found anywhere, including on the football field. We take some lessons from the 2024-25 NCAA Football Bowl Season to show you how to be innovative with your marketing.
Justin Hoffman
What is a Sales Funnel? Creating an Effective Strategy in the Digital Age
A sales funnel is the key to turning online visitors into loyal customers. Learn how trades businesses like electricians, plumbers, and HVAC specialists can use digital tools—like social media, email, and online ads—to create a seamless customer journey from awareness to action.
Making the Most of Winter’s Slow Season to Supercharge Your Marketing for Spring
In this post, we’ll explore practical steps to help electricians, plumbers, HVAC specialists, drywallers, painters, and other trades take advantage of the winter slowdown to elevate their marketing and get a head start for spring.
Have I Been Shadowbanned?
Exploring Myths and Facts Social media can feel like a roller coaster at times. You post, engage with your audience, and watch your likes, shares, and followers grow—until one day, something changes. Suddenly, your reach seems to plummet. Your posts don’t get as much...
A Marketing Blueprint for Companies in the Building Industry: 2024
As 2024 comes around, you’re probably working on your marketing plan for the year. Here are some tips and tricks, especially for those businesses in the building industry.