Tatum Baldwin

Should Your Brand Have a Mascot?

Should Your Brand Have a Mascot?

Mascots can be a powerful way to bring personality, familiarity, and fun to your brand. But that doesn’t mean every business needs one. Let’s break down when a mascot makes sense, how to use one well, and why (nope) it doesn’t have to be part of your logo. What Is a...

Redefining Creativity: Everyone is an Artist

Redefining Creativity: Everyone is an Artist

For a long time, people have believed that creativity is something you either have or you don’t. If you’re not naturally good at painting or drawing, it’s easy to assume you’re not a creative person. But that idea sells creativity short. In reality, creativity is...

Illustrations in Modern Web Design

Illustrations in Modern Web Design

With so many websites out there, it can sometimes be hard to find ways to differentiate yourself. Illustrations can help with that. In this blog we’ll explore how illustrations can take your website to the next level.

Why Accessibility Matters

Why Accessibility Matters

Your website is an introduction to everyone about your business and who you are. It’s where you have your services or sell your goods. It’s important that your site is accessible to all users. In this blog, we’ll explore ways to make your website more user-friendly.

Using AI as a Tool

Using AI as a Tool

It seems like nowadays everything has AI, from your phone to your refrigerator. It can seem a little scary sometimes. Here’s how we use AI as a tool and not as something to replace humans.