Blog
Should Your Brand Have a Mascot?
Mascots can be a powerful way to bring personality, familiarity, and fun to your brand. But that doesn’t mean every business needs one. Let’s break down when a mascot makes sense, how to use one well, and why (nope) it doesn’t have to be part of your logo. What Is a...
Redefining Creativity: Everyone is an Artist
For a long time, people have believed that creativity is something you either have or you don’t. If you’re not naturally good at painting or drawing, it’s easy to assume you’re not a creative person. But that idea sells creativity short. In reality, creativity is...
The Power of Community: How Small Businesses Thrive Through Connection
For small businesses, community isn’t just a buzzword—it’s the foundation for growth and long-term success. Building strong relationships with your local audience fosters trust, increases brand awareness, and helps create a loyal customer base. More than ever,...
AI’s Contribution to Online Content Creation: The Case for Human-Created Video
AI now seems everywhere in the world, but it’s especially felt in creative industries. Do we even need people any more? The answer is, of course, yes. In this blog we’ll explore why we think that humans still dominate video creation.
You Have a Brand. Now What?
You have your logo, your colors, your voice. Your brand is complete, but what’s next? Here we’ll give you some tips on how to deploy your brand in the most effective way.
Marketing Lessons from the 2024-25 NCAA Football Bowl Season: Insights for Small Businesses
Inspiration for your business can be found anywhere, including on the football field. We take some lessons from the 2024-25 NCAA Football Bowl Season to show you how to be innovative with your marketing.
Illustrations in Modern Web Design
With so many websites out there, it can sometimes be hard to find ways to differentiate yourself. Illustrations can help with that. In this blog we’ll explore how illustrations can take your website to the next level.
Business New Year’s Resolutions
As the year 2024 comes to a close, what are you looking forward to in the new year? Setting some business New Year’s resolutions is a great way to get your business on the track you want to be on in 2025. We have a few suggestions to help figure out some resolutions!
Understanding the Difference Between Domains and Hosting
Website creation involves a lot of confusing terminology. In this blog post we’ll demystify some of the terms like domains, DNS, and hosting and hopefully help shed some light on the process.
Know Your Audience
Advertising to the right people can make or break your brand. In this blog we explore why an audience matters and how to find yours.