Mascots can be a powerful way to bring personality, familiarity, and fun to your brand. But that doesn’t mean every business needs one. Let’s break down when a mascot makes sense, how to use one well, and why (nope) it doesn’t have to be part of your logo. What Is a...
For a long time, people have believed that creativity is something you either have or you don’t. If you’re not naturally good at painting or drawing, it’s easy to assume you’re not a creative person. But that idea sells creativity short. In reality, creativity is...
In this blog Tatum explores what led her to follow her passion and explore a career in design and development.