AI has become a huge part of our everyday lives. From videos and images to articles and even audio, we’re constantly seeing content created by AI. Sometimes, it’s tricky to figure out what’s real and what’s not. But when it’s AI-generated, it can often be pretty obvious. So how do you use AI to your advantage and create better articles, images, and videos? While AI can sometimes blur the line between fact and fiction, the benefits of using it are hard to ignore.
The Perks of Using AI
One major benefit is time. AI saves so much of it! Take Adobe Firefly, for example—this tool from Adobe Creative Suite can generate an image from just a few simple words. Then there’s ChatGPT, OpenAI’s chatbot, which can correct grammar, write essays, and come up with some pretty awesome content ideas. If you need videos, Synthesia can help you create them using AI. The possibilities are endless when you’re using the right tools!
That said, AI isn’t perfect. It can make grammatical errors, get information wrong, or even be frustrating to work with at times. If you want high-quality work, you can’t rush through it. You need to take your time, feed the AI the right information, and be patient. A lot of people think AI means you can get lazy, but that’s not true. In fact, getting AI to deliver exactly what you need can take more time and effort than you might expect.
How I Use AI for Website Content
When I create website content, ChatGPT is my go-to. I’m not a creative writer or an English major, so having a tool like this to help generate content for specific niches makes my job a whole lot easier. In the past, writing a full content document could take me 8-10 hours, especially given my lack of experience with writing. But using AI has cut that time in half, allowing me to complete a sitemap and all related content in under 3 hours.
Here’s how I use it:
1. Give Clear Instructions
I start by giving ChatGPT very specific details—company descriptions, their mission, values, tone of voice, and who they’re trying to reach. The more information I provide, the better it understands the business and the type of content it needs to generate.
2. Follow the Sitemap
At this point, we’ve usually already got a sitemap that lays out all the pages and sections the client wants. I go through each page, piece by piece, and map out the order of sections, content preferences, and any specific info like phone numbers or employee names. This helps keep everything organized.
3. Know How to Communicate with AI
You really need to know how to “talk” to AI. If you give it too much information, it’ll use everything—even the irrelevant bits. But if you give it too little, it may end up filling in the gaps with inaccurate details. It takes some practice, but once you get the hang of it, AI becomes a valuable tool in the process.
Maximizing AI for Efficiency, Not Shortcuts
AI is a powerful resource in modern design, but it requires guidance and careful input. When used properly, AI can help streamline tasks and enhance the creative process without compromising quality. The key is to treat AI as a tool that supports your work—not as a replacement for the thought, care, and expertise that goes into your design and content creation.
