Timeless Visual Identity.
Creating a memorable brand goes beyond just offering quality services or products; it requires a distinctive visual identity that resonates with your audience. Rooted in the tradition of design, our founder’s expertise in graphic design enables Blackbird to create compelling Branding and Logo Designs that fuse timeless aesthetics with contemporary elements.
Branding and Logo Design is the art of crafting a visual identity that encapsulates the essence of your brand. It involves creating a distinctive logo and cohesive brand elements that communicate your brand’s values and personality, making a lasting impression on your audience.
Classic Meets Contemporary.
At Blackbird, we are inspired by the timeless logos of the ’50s, known for their simplicity and ability to stand the test of time. We incorporate these principles into our logo designs, fusing them with modern elements to create logos that are not only aesthetically pleasing but also functionally robust across various mediums, particularly digital screens.
Building a Cohesive Identity.
A cohesive brand identity extends beyond a logo. It includes everything from your color palette and typography to your imagery and voice. At Blackbird, we use these elements to weave a cohesive brand narrative that resonates with your audience and differentiates you in the marketplace.
Strong branding can drive brand recognition and loyalty among your audience. By creating a distinctive and cohesive brand identity, we can help your brand stand out, resonate with your audience, and foster a strong emotional connection, driving long-term customer loyalty.
What’s Included With a Brand Design?
01 Alternate Logos & Layouts
Adaptability is key. We provide a suite of alternate logos and layouts, designed to ensure your brand’s visual identity remains impactful across different contexts and platforms.
02 Typography Kit
Text matters! With our typography kit, you’ll receive a carefully selected set of fonts that complements your brand personality, ensuring consistency and coherence in all textual communications.
03 Full Color Palette
Define your brand’s visual tone with our comprehensive color palette selection. This color scheme will represent your brand’s personality and emotion, creating a unified aesthetic across all your platforms and mediums.
04 Brand Style Guide
Consistency drives recognition. Our detailed Brand Style Guide serves as a roadmap for your team and external partners to apply your brand’s identity consistently, reinforcing brand recognition and trust.
05 Printed Media Piece
Kickstart your brand’s launch with a custom-designed printed media piece. Be it a brochure, poster, or business card, this tangible showcase of your new brand identity marks the start of your refreshed brand journey.
Want to Give Your Brand an Update?
A “Brand Refresh” is the perfect solution for brands with established logos that need a touch of modernity without losing their original charm. At Blackbird, we respect the heritage and the character of your existing logo, ensuring that the core identity that your audience loves remains intact. Our team carefully examines every element of the design, assessing its functionality, visual appeal, and relevance in today’s dynamic digital landscape. We then subtly refine and optimize these elements – perhaps by modernizing the typeface, simplifying the design, or enhancing the color palette – to breathe new life into the logo. The result is a revitalized logo that retains its recognizability while becoming more adaptable, aesthetically pleasing, and aligned with your brand’s current positioning and future aspirations.
Missing Some Brand Assets?
Brand guidelines and style guides are essential tools that maintain the consistency and integrity of your brand across all touchpoints. At Blackbird, we offer a comprehensive service to create these vital resources for brands that are already established. Our process involves a deep dive into your brand’s core values, visual elements, messaging, and audience perception. We then create detailed guides that clearly articulate how your logo, color palette, typography, imagery, and brand voice should be applied across various platforms and mediums. These guidelines serve as a roadmap for your internal team and any external partners, ensuring that your brand’s identity is presented consistently and cohesively, reinforcing brand recognition and trust with your audience.
